Divine Edge Properties is committed to protecting the privacy and personal data of every individual who interacts with our landing pages, website, or sales team. This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and what rights you hold over your data — in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("SPDI Rules"), and applicable advertising platform policies including those of Google and Meta.
1. Who We Are :
Divine Edge Properties is an authorised real estate channel partner registered with the West Bengal Real Estate Regulatory Authority (WBRERA Registration No. WBRERA/A/NOR/2025/000779). We facilitate the discovery, inquiry, and purchase of residential and commercial real estate projects in Kolkata and surrounding areas of West Bengal.
Data Controller: Divine Edge Properties
Address: PS ABACUS, Diplomatic Enclave, AA II, Unit – 745, Rajarhat, New Town, Kolkata, West Bengal – 700161
Email: info@divineedgeproperties.com
Phone: +91 92306 29154
2. What Personal Data We Collect :
When you interact with our landing pages or inquiry forms, we may collect the following categories of personal data:
Category
Data Points Collected
Source
Contact Information
Full name, mobile number, email address
Inquiry / lead form
Property Preferences
Unit type (2BHK, 3BHK, etc.), budget range, preferred location
Inquiry / lead form
Technical Data
IP address, browser type, device type, operating system, referring URL, pages visited, time spent
Cookies / tracking pixels (automatic)
Advertising Data
Google Click ID (GCLID), Meta Click ID (FBCLID), ad campaign/ad set/ad identifier
Google Ads & Meta Pixel (automatic)
Communication Records
Call recordings (where applicable), WhatsApp message logs, email correspondence
Interactions with our sales team
We do not collect sensitive personal data such as financial account details, passwords, biometric data, or medical information.
3. How We Use Your Personal Data :
We use the personal data collected for the following purposes:
Responding to inquiries: To contact you via phone, WhatsApp, email, or SMS regarding the property or project you enquired about.
Sales facilitation: To assist you in scheduling site visits, obtaining project brochures, understanding pricing, and connecting you with the concerned developer.
Marketing communications: To share information about new project launches, offers, and relevant real estate opportunities in Kolkata. You may opt out at any time.
Ad performance measurement: To measure the effectiveness of our Google Ads and Meta ad campaigns, including conversion tracking and return on ad spend (ROAS) analysis.
Remarketing: To show relevant ads to users who have previously visited our landing pages, using Google and Meta custom audience tools.
Analytics & improvement: To understand user behaviour on our pages and improve the quality and relevance of our content and campaigns.
Legal compliance: To comply with applicable laws, regulatory obligations, and RERA requirements.
4. Legal Basis for Processing :
Under applicable Indian data protection principles, we process your personal data on the following grounds:
Consent: You provide explicit consent when you submit an inquiry form on our landing page.
Legitimate interest: We have a legitimate business interest in contacting prospective buyers who have expressed interest in our listed properties.
Legal obligation: Where required to maintain records in compliance with RERA and other applicable regulations.
5. Who We Share Your Data With :
We do not sell your personal data. We may share your information with the following parties, strictly on a need-to-know basis:
Property Developers: The developer of the specific project you inquire about, for the purpose of completing your property enquiry or booking.
Home Loan Partners: Our partner banks and NBFCs (such as SBI, HDFC, Kotak Mahindra Bank, and others) may be introduced to you with your consent for the purpose of home loan assistance.
Advertising Platforms: Google LLC and Meta Platforms, Inc., for conversion tracking and remarketing purposes, subject to their respective privacy policies.
CRM & Technology Vendors: Third-party CRM, communication, or analytics tools used by us to manage lead data — all bound by confidentiality and data processing agreements.
Legal & Regulatory Authorities: Government bodies or courts where disclosure is required by law.
All third parties with whom we share data are required to maintain appropriate levels of data security and to use the data only for the specified purpose.
6. Cookies & Tracking Technologies :
Our landing pages use cookies and tracking pixels including Google Analytics, Google Ads conversion tags, and the Meta Pixel (ID: 2018411782340127). These tools collect technical and behavioural data for analytics and advertising purposes. For full details, please refer to our Cookie Policy.
You may manage cookie preferences through your browser settings or opt out via:
Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout
Meta Ad Preferences: facebook.com/ads/preferences
7. Data Retention :
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Specifically:
Inquiry / lead data: Retained for up to 3 years from the date of last contact, unless you request deletion earlier.
Cookie and analytics data: As per the retention periods of the respective platforms (typically 90 days to 2 years).
Communication records: Retained for up to 1 year from the date of communication, for quality and compliance purposes.
8. Your Rights :
As a data subject, you have the following rights with respect to your personal data held by us:
Right to Access: You may request a copy of the personal data we hold about you.
Right to Correction: You may request correction of inaccurate or incomplete data.
Right to Deletion: You may request deletion of your personal data, subject to our legal retention obligations.
Right to Withdraw Consent: You may withdraw your consent to marketing communications at any time by contacting us or by replying "STOP" to any SMS we send.
Right to Object: You may object to us processing your data for direct marketing purposes.
To exercise any of the above rights, please contact us at info@divineedgeproperties.com. We will respond to all verifiable requests within 30 days.
9. Data Security :
We implement reasonable technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These measures include secure form submissions (HTTPS), access controls on our CRM systems, and data minimisation practices.
However, no method of electronic transmission or storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security and encourage you to exercise caution when sharing personal information online.
10. Children's Privacy :
Our landing pages and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted data through our page, please contact us immediately and we will delete such data promptly.
11. Links to Third-Party Websites :
Our landing pages may contain links to developer websites, banking partner portals, or social media platforms. We are not responsible for the privacy practices of these third-party websites and encourage you to review their respective privacy policies before sharing any personal data with them.
12. DND (Do Not Disturb) Compliance :
By submitting an inquiry through our landing page, you expressly consent to being contacted by Divine Edge Properties or its authorised representatives via phone, SMS, WhatsApp, or email — even if your number is registered under the TRAI Do Not Disturb (DND) registry — solely for the purpose of responding to your real estate inquiry. This consent is valid for a period of 12 months from the date of submission.
13. Changes to This Policy :
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. The revised policy will be published on our landing pages with an updated effective date. We encourage you to review this policy periodically.
14. Contact & Grievance Redressal :
For any privacy-related queries, complaints, or requests, please contact our designated point of contact:
Divine Edge Properties — Privacy Contact
PS ABACUS, Diplomatic Enclave, AA II, Unit – 745, Rajarhat, New Town, Kolkata, West Bengal – 700161
Email: info@divineedgeproperties.com
Phone: +91 92306 29154
We aim to acknowledge all privacy-related requests within 7 business days and resolve them within 30 business days.
