This Cookie Policy explains how Divine Edge Properties ("we," "us," or "our") uses cookies and similar tracking technologies on our landing pages. By continuing to use this page, you consent to the use of cookies as described below.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, mobile, or tablet) when you visit a website or landing page. They help us understand user behaviour, measure the effectiveness of our advertising, and deliver a better browsing experience.
2. Types of Cookies We Use
a) Strictly Necessary Cookies
These cookies are essential for the basic functioning of this page — for example, retaining form data as you navigate between steps. They cannot be disabled.
b) Analytics & Performance Cookies
We use Google Analytics to understand how visitors interact with this page — including which sections are viewed, how long users spend on the page, and where they come from. This data is aggregated and anonymous.
Cookie: _ga, _gid, _gat (Google Analytics)
Purpose: Visitor count, session tracking, performance measurement
Duration: Up to 2 years
c) Advertising & Conversion Tracking Cookies
This landing page is served via Google Ads. We use Google's conversion tracking cookie to measure whether your visit resulted from a Google Ad click and whether you submitted an inquiry.
Cookie: _gcl_aw, _gcl_dc, DSID (Google Ads)
Purpose: Ad conversion measurement and remarketing
Duration: Up to 90 days
d) Meta (Facebook) Pixel
We use the Meta Pixel (ID: 2018411782340127) to track page visits and lead form submissions for the purpose of measuring Facebook/Instagram ad performance and building custom and lookalike audiences.
Cookie: _fbp, _fbc (Meta Pixel)
Purpose: Ad attribution, audience building, retargeting
Duration: Up to 90 days
e) Functional Cookies
These cookies remember your preferences (such as unit preference selections on inquiry forms) to improve your experience on return visits.
3. Third-Party Cookies :
Some cookies on this page are set by third parties — including Google and Meta — in accordance with their respective privacy policies. We do not control how these third parties use the data collected by their cookies. We recommend reviewing their policies:
Google Privacy Policy
Meta Privacy Policy
4. Your Choices & Consent :
By continuing to use this landing page after being shown a cookie consent notice, you consent to the use of cookies described in this policy. You may withdraw or manage your consent at any time by:
Adjusting your browser settings to block or delete cookies (note: this may affect page functionality).
Using Google's opt-out tool at tools.google.com/dlpage/gaoptout.
Managing your ad preferences via Facebook Ad Preferences.
Please note that disabling cookies will not prevent you from using this page, but certain features such as pre-filled forms may not function as intended.
5. Data Retention :
Cookie data is retained only for as long as necessary for the purposes described above, in accordance with the applicable third-party platform policies. We do not retain raw cookie data on our own servers.
6. Updates to This Policy :
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any updates will be posted on this page with a revised effective date.
7. Contact Us :
If you have any questions or concerns about our use of cookies, please reach out to us:
Divine Edge Properties
PS ABACUS, Diplomatic Enclave, AA II, Unit – 745, Rajarhat, New Town, Kolkata, West Bengal – 700161
Email: info@divineedgeproperties.com
Phone: +91 92306 29154
